You have probably observed in life how dishonesty can be a slippery slope whereby small acts of dishonesty progress to larger and larger ones.
There might be many reasons why such a slippery slope occurs. But we suspected that one of these was a basic biological principle of how our brain works – emotional adaptation.
This is the idea that when you first encounter an emotional stimuli – say a photo of a mutilated body - you have a strong emotional response to it. But, if you see the photo again and again your brain adapts, neurons quieten down, and you no longer have such a strong emotional reaction.
So imagine dishonesty as an unpleasant picture. The first time you cheat on your taxes, you feel bad about it and this curbs your dishonesty. But the next time you cheat you have adapted, there is less of a negative reaction to hold you back and you lie more as a result.
What we did
To test this, we conducted an experiment in which participants gave financial advice to a second person reliant on this advice.
They did this whilst they were lying in a MRI scanner so we could look for changes in brain activity.
In one block of trials, participants were incentivized to make their advice dishonest; giving dishonest advice benefitted them but come at a cost to the person receiving their advice.
What we found
Our data revealed that the amount by which participants lied got larger and larger over the course of this block. They started with small lies but these grew and ended with larger lies.
Looking at the brain we found that at first the amygdala – the part of the brain that is important for processing emotion – responded strongly when participants lied. But as time went on it responded less and less. And the more the amygdala response dropped, the more the participants would lie at the next opportunity they got.
What it means
This study provides the first empirical evidence that dishonest behaviour escalates when it is repeated, when all else is held constant. And it ties this phenomenon to emotional adaptation.
It highlights the potential dangers of engaging in small acts of dishonesty on a regular basis, but also suggests a possible avenue to curbing dishonesty – such as finding ways to reproduce a negative emotional reaction that stops us from engaging in such acts.
Reference: The brain adapts to dishonesty